Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

Dear friends,

Welcome to my blog!

I hope you  are familiar with my most recent  book: “Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences (second edition),” published in May, 2014 by Palgrave Macmillan. This book is a comprehensive and newly revised sourcebook with up-to-date marketing strategies and techniques for theater, music, dance, and opera organizations. It presents the information necessary to attract and engage audience members effectively and efficiently. This book combines proven marketing wisdom with viable new ideas and approaches that will help arts organizations improve their practices and impact, while realizing their artistic missions.

The book includes vivid case studies and examples that illustrate my strategic principles in action from organizations large and small worldwide–strategies to help the performing arts develop a more diverse audience base and prosper in the midst of an evolving economic and technological landscape.

You can read more about the book on my website.  Just click “Main website” in the header of this page. The book is available for purchase by clicking through my website or by going directly to or to If you are buying the book in bulk, you may find it advantageous to buy directly from the publisher at

Please share your comments and questions with me. I look forward to hearing from you.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s